Digital Strategy and Content Execution

We oversee the full digital presence of Hello Monaco Magazine, with a specific focus on Instagram and TikTok. Our collaboration is grounded in daily execution, creative consistency and growth-focused content management.

Our work includes:

Content Creation : We produce daily digital content that reflects the editorial tone of the magazine and speaks directly to its audience. This includes concepting, scripting and editing Reels and TikToks tailored to platform trends and performance goals.

Scheduling and Posting : We manage the full monthly content calendar. This includes scheduling, adapting formats, writing engaging captions and ensuring regularity and coherence across all digital touchpoints.

Event Integration : We attend key events for Hello Monaco to produce live coverage and behind-the-scenes content. Every event is captured and transformed into short-form videos, stories and highlight edits for social platforms. This ensures the magazine remains present and relevant within Monaco’s active event ecosystem.

Editorial Digitalisation : We adapt the magazine’s print content into compelling digital formats. From articles and interviews to behind-the-scenes moments, we ensure each story continues to live and perform across social platforms.

Strategic Oversight : We align the magazine’s digital activity with cultural moments, editorial launches and seasonal timing to maximise relevance and engagement. Every post serves a purpose, whether it’s awareness, engagement or brand positioning.

As part of this work, we also contributed to the success of the 20th and 22nd editions of the magazine, featuring Tom Claeren and Victoria Silvstedt. We supported the coordination of their digital coverage and ensured their distribution across Instagram and TikTok reflected the magazine’s high standards and international outlook.

Our collaboration with Hello Monaco is built on trust, creative agility and long-term vision. We do not simply manage their social media. We help shape how the magazine is perceived, shared and experienced in the digital space.

Campaign

Luxury Magazine

Date

2024

Audemars Piguet